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Rave Reviews for WHADITW

It has been exciting to read and hear the reactions to We Have Always Done It That Way:  101 Things About Associations We Must Change, the book I co-authored with friends and colleagues Amy Smith, Jamie Notter, David Gammel, and Jeff De Cagna.  You can read thoughts by Ben Martin here and Rick Johnston here.  Says Rick:

"They collectively take on almost every sacred cow in the association community and challenge us to reconsider our conventional thinking.  From strategic planning to budgeting to performance evaluations, they ask us to examine how and why we go about these annual tasks and what we get from them at the end of the day." 

Have you read WHADITW yet?  Of course you can buy the book (print or electronic download), but I wanted to let you know that you can also read the unedited version of the 101 things on our blog (and expect to see more posts to come).  I also have a little contest.  I have three books to give away to the best answers to this question:

What is it about associations that you feel we MUST change?

Post your thoughts as a comment to this post by September 10th.  Now, I know comments on blogs are infrequent, but I know there are hundreds of you reading this because I have the subscription list!  So, come on, let's see how many ideas we can come up with.  The top three- as judged completely subjectively by me :-)  -will get a free copy of the book.  And, if you really don't want others to read your thoughts, you can e-mail it to me.


Have you "Always Done It That Way?"

Wahditw_cover You've no doubt heard me talking or writing about it, well...We Have Always Done It That Way:  101 Things About Associations We Must Change is now available in e-book or book form.  You can check it out here or if you're going to Boston for ASAE, you may just be one of the select few to receive a free copy.  Hope to see you there!


Another Cool Experiment by Elliot Masie

"YouSteer Sessions: Every participant will have a tiny Audience Response device that we will use throughout the event to help steer and shape the content of sessions. For example, during my opening session on "Learning in a Flatter World", the sequence and focus of my presentation will be shaped by a real time audience poll. While this may be new and different for a speaker, it will be fun to see how the "Wisdom of the Crowds" can help strucure content flow."

How many speakers do you know that would be willing to try this?  I have no doubt Elliot will pull it off.  Wish I'd be at Learning 2006 to see it, but once again the event comes at a too busy time of year for me.


PGI Friday: Organizing Information

Are you like me in that you have a million books, articles,and conference handouts...so many that you've forgotten what you have, much less where they are located?  I've found an easy solution:  LibraryThing.

LibraryThing can help you create an online catalog of your resources.  It's really set-up for books only - and if you enter identifying info such as ISBN, etc., it'll autofill the details for you which is a real timesaver - but you can also manually enter and that's how I enter other resource types.

Now here's the best part: you can tag each entry by subject.  By tagging, you can later do a search by tags to identify all your resources on that subject.  So, you want to find all your books, articles, handouts on certification, just search by the certification tag. 

You may need to be a little creative to get this to work best for you since the fields are fixed (and again, it's set up for books).  For example, I'm using the Comments field to enter the location of the resource (where I have filed articles, for example).

By the way, you can share your books and tags with others on the site (similar to del.icio.us) so you can see what others like you are reading.  I haven't used the social element of the site yet - instead, I've opted to just use it as a private catalog of my resources.  I know there's software that could accomplish the same thing, but a benefit of an online catalog is that I can access it from anywhere - including at conferences when colleagues ask me for resource recommendations.


Rethinking Traditional Certification

(This was originally posted over at the WHADITW blog, but is being reposted here for those who receive this by e-mail and aren't routinely visiting other blogs.)

For many fields, it may be time to rethink the traditional model of professional certification in order to meet the needs of the changing workplace environment and workers.

Say I’m considering changing careers and am interested in your profession. I Google the field and click to your website to investigate what I need to do. First, I discover I need a bachelor’s degree. Alright, I’ve got that. Oh, wait, it needs to be in x or y. Mine’s in z. Strike one. And, it needs to be from a university accredited by your association. Although mine is a regionally accredited college, it’s not on your short list. Strike two. Oh, I need seven years of experience before I can get the credential anyway. That seems like forever. Strike three. I decide to check out the online Occupational Outlook Handbook and discover the crazy part: the certification is voluntary. All this and I don’t even need it? Plus, there’s no state regulation of the industry. Back to Google. What’s this? A university certificate program offered online…a corporate certification program… another association’s intensive training program…lots of appealing options that fit my needs.

You’re thinking, okay, so we have eligibility requirements, but they are all necessary to ensure the quality and meaning of the credential. That will be true for some professions, but definitely not all. Consider if yours are really necessary or if there could be alternate pathways. Is an academic degree necessary or could some combination of training and work experience substitute? Does the academic degree have to be discipline-specific or could additional training substitute? Do you have any requirements that serve as artificial barriers to earning certification? Is there really any evidence an individual not meeting the requirements is any less qualified than those that do?

Now, consider the projection that Millennials (sometimes called Generation Y or Generation Next—those currently entering the workplace) will engage in an average of six careers in their professional life. Yes, that’s careers, not jobs. Now, in that light, consider again the traditional model of certification. How many Millennials are going to be willing to go to a college you deem acceptable to get a degree you deem acceptable just to get a credential that is voluntary? What about those who already have a base degree and are in the workforce? Does your certification have enough value in the market to drive an individual to basically start over? Are you confident you can sustain that value positioning for the next ten years? Or twenty?

I’m not suggesting that standards be watered down. But, at minimum, credentialing bodies need to take a hard look at what artificial barriers they can remove. And, in some cases, the whole certification model may need to change.

The half-life of knowledge in many fields is decreasing rapidly, and fields are becoming more specialized. It may well be the current model of certification just won’t work for your field anymore. As one possibility, just-in-time credentialing may be a more viable model in the new marketplace.

Consider the just-in-time model occurring in parts of the IT industry. A new technology solution emerges so you: Get real life work experience. Take a comprehensive training program, IF you need it. Take a performance-based test to prove your competence. Earn a certification. Gain a new skill set and a resume-enhancer to position yourself better in the job market. A new technology solution emerges and the cycle begins again…and again…and again.

This model has already proven successful in the IT industry. Maybe there’s something to be learned here for your field. Or maybe an entirely new model needs to emerge. One thing is certain: you cannot assume that the traditional model of certification is going to meet future needs. It may not be already.