Beyond Certification

Are tests biased against....

A little humor break for you today.  (Be forewarned - includes cursing so do not watch if that will offend you.) 

In The Know: Are Tests Biased Against Students Who Don't Give A Shit?

Word of Mouth Works

There's a Word of Mouth (WOM) meme floating through the association blogosphere (thanks to social media rock star Maddie Grant), and here are some great posts to check out about the effectiveness of word of mouth marketing in associations.

Jamie Notter on how several association consultants (myself included) sold 1500 copies of a book solely through word of mouth.

Lindy Dreyer shares how WOM filled up a whole bar with Young Association Professionals for the dance party of the year at ASAE & The Center's annual conference in San Diego.

Peggy Hoffman addresses WOM and volunteerism.

Dana Theus delves into social media WOM campaigns.

You'll find links to others in these posts too.  Great stuff. 

Jamie tagged me on the meme so a WOM success story from me coming up soon.

Best and Worst Communicators

An interesting read:  The Top Ten Best and Worst Communicators of 2008.

Jeff Cobb's Free Learning Monitor

Hey all you lifelong learners (that's all of you!), check out and subscribe to this free monthly resource offered by Jeff Cobb on his Mission to Learn blog:

As he describes it:

"Each month the Monitor features an eclectic mix of free learning resources from across the Web - online courses and tutorials, podcasts, wikis, blogs, games, open textbooks, etc. I cover a wide range of topics, so you are bound to find at least one thing of interest in each edition. If you are a lifelong learner, it’s a must. If you work in any field that provides knowledge and education products or services, it’s a great vehicle for keeping up with just how much is going on out there."

Thanks, Jeff, for such a great resource.