Insanely Cool Conference?
Certification Body within a Parent Association

Not a Good Reason to Certify

Every once in a while, I encounter association executives who’ve identified certification as a strategy to turn around their decreasing conference attendance.  Their logic is that a certification program with mandated continuing education will encourage individuals to go to the conferences to get that education.  BAD idea.   Remember that certification is voluntary.  Here’s a better idea: improve your conferences!


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